SARIN
Industrial Technoid Electronics from Berlin
His sound can be described as a blend of abrasive drum programming and brutally minimal bass lines paired with dystopian cut-up style sampling of media detritus, invoking spirits of militant body techno fetishists of before.
As a producer and the owner of the label and A/V platform X-IMG, he continues to challenge himself and push the boundaries of a familiar sound.
We are honored to have you onboard with us on our interview space.
Your love of industrial and even power electronics is well documented.
Let’s start from your musical roots: when were you first drawn to the possibilities of electronic music production?
Hi thanks for having me. The first experience I can recall would be messing around with “Rebirth” in high school. Around the same time I was getting heavily into industrial music & culture working my way backwards by researching everything online or digging through shops in downtown Toronto and going to what few gigs might pop up. I spent the next few years focusing more on video/installation & a/v performances thru university and afterwards. It wasn’t until 2013 that I got my first synth and fleshed out full length tracks. I moved to Berlin in late 2014 and had my first 12″ out on Aufnahme + Wiedergabe in 2016.
Does your cultural identity work against or alongside you.
Do your roots influence your music and in what way?
If you mean my heritage and ethnic background it influences me, Yes. I’m curious about the connections between where I was born, where I grew up, where I am now and why all that happened & how that was affected by certain things like politics, economics, conflicts, etc… In that sense it works for me as I love to research and explore history anyway and my own history falls into that. I often wonder and think about the great sacrifices my parents made giving up their own comfortable lives “back home” to find a secure place for their children to thrive instead.
You’re based in Berlin since few years. What makes Berlin so attractive and special for artists & do you feel some impact from this artistic life and music trends on your work as musician/producer?
I think the appeal of Berlin for artists came from the robust ecosystem of venues, spaces, labels, cheap rent and its centrality in Europe in regards to affordable and quick flights to the other cities for gigs. There’s also a rich electronic music culture and history here. Let’s see what happens after covid…
Which are the perspectives you want to explore through this?
I started X-IMG in 2015 to put out my first cassette album and from there I met likeminded individuals who were making interesting music so I offered them a small outlet . I also try to incorporate some of my interests in video art and experimental montage to support the project & add to the overall concept. My main interests with it are to showcase raw underground & unknown artists alongside some more established artists to help feed off each other and keep things fresh. I also use it now to release my own side projects and material when working with a label isn’t possible or doesn’t make sense.
I guess as far as labels I’m inspired by there’s a few from the 80s and 90s labels such as WaxTrax! Antler Subway, Nettwerk and so on, not just for the great music but how in that time the visual approach and videos were really pushed as part of the overall work of art. Music videos from that scene & era are a huge influence for me. They helped encapsulate the cyberpunk vibe of the times just as much as the music did.
What role do they play in your approach and what are your preferred ways of engaging with other creatives, including the artists on your label?